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The Market Value Process Bridging Customer and Shareholder Value

Cleland,Alan S

The Market Value Process Bridging Customer and Shareholder Value - San Franicsco Jossey-Bass Publishers 1996 - 244

ISBN: 787902756

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.8 / CLM

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The Market Value Process Bridging Customer and Shareholder Value