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Advertisisng, promotion, and supplenental aspects of integrated marketing communications

Shimp, Terence A.

Advertisisng, promotion, and supplenental aspects of integrated marketing communications - 6th - Australia Thomson 2003 - 650

Subjects--Topical Terms:
Advertising

Dewey Class. No.: 659 / SHA

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Advertisisng, promotion, and supplenental aspects of integrated marketing communications