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Advertising, Promotion, and supplemental aspects of integrated marketing communications

Shimp, Terence A.

Advertising, Promotion, and supplemental aspects of integrated marketing communications - 6th - Australia Thomson 2003 - 650

ISBN: 30352711

Subjects--Topical Terms:
Advertising

Dewey Class. No.: 659.1 / SHA

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Advertising, Promotion, and supplemental aspects of integrated marketing communications