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Personality Not Included why companies lose their authenticity and how great brands get it back

Bhargava, Rohit

Personality Not Included why companies lose their authenticity and how great brands get it back - New York McGraw Hill 2008 - 300

ISBN: 9780071545211

Subjects--Topical Terms:
Branding (marketing), Authenticity (philosophy)

Dewey Class. No.: 658.827 / BHP

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Personality Not Included why companies lose their authenticity and how great brands get it back