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marketing metaphoria what deep metaphors reveal about the minds of consumers

Zaltman, Gerald

marketing metaphoria what deep metaphors reveal about the minds of consumers - Boston Harvard business school press 2008 - 230

ISBN: 9781422121153

Subjects--Topical Terms:
consumer behavior, Metaphor

Dewey Class. No.: 658.8342 / ZAM

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marketing metaphoria what deep metaphors reveal about the minds of consumers