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Advertising and Promotion an integrated marketing communications perspective

Belch, George E.

Advertising and Promotion an integrated marketing communications perspective - 6th - Boston McGraw Hill Irwin 2004 - varies

ISBN: 72536764

Subjects--Topical Terms:
Advertising, Sales Promotion, Communication Marketing

Dewey Class. No.: 659.1 / BEA

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Advertising and Promotion an integrated marketing communications perspective