Ricks , David A <br/><br/>
Big Business Blunders  Mistack in Multinational Marketing 

 - Home Wood  Dow Jones / IRWAN  1983 
 - 158 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / RIB