McCarthy, E. Jerome <br/><br/>
Basic Marketing  reading and cases in basic marketing 

 - 4th 
 - Illinois  Richard IRWIN inc.  1984 
 - 387 
<br/><br/><label>ISBN: </label>256031312 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / MCB