Evans , Joel R <br/><br/>
Essentials of Marketing 

 - New York  Macmillan  1984 
 - Varies 
<br/><br/><label>ISBN: </label>0-02-334590-X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / EVE