Mc Carthy, E. Jerome <br/><br/>
Application in Basic Markiting  Clippings from the Popular Business Press 

 - Homewood  IRWIN  1990 
 - 237 
<br/><br/><label>ISBN: </label>0-256-13942-3 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / MCA