Belch, Georage E <br/><br/>
Itroduction to advertising and promotion  An integrated marketing communication perspective 

 - 3rd ed 
 - Boston  Irwin  1995 
 - 762 
<br/><br/><label>ISBN: </label>256136963 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertisning
<br/><br/><label>Dewey Class. No.: </label>659.1  / BEA