TY  - BOOK
AU  - Hester, Lolward L
TI  - Successful Marketing Research: The Complete Guide to getting and using Essential Information about your Customers and competitors
SN  - 471123811
U1  - 658.8 
PY  - 1996///
CY  - New York
PB  - John Wiley and Sons
KW  - Marketing
ER  -