Boyd, Harper W. <br/><br/>
Marketing management  a  strategic decision-making approach 

 - 4th 
 - Boston  McGraw-Hill  2002 
 - 594 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing-management
<br/><br/><label>Dewey Class. No.: </label>658.8  / MAR