Zeithaml, Valarie <br/><br/>
Services marketing  integrting coustomer focus across the Firm 

 - 3rd 
 - Bsoton  McGraw-Hill  2003 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Serviceindustries-Mardeting
<br/><br/><label>Dewey Class. No.: </label>658.8  / ZES