Parente, Donald <br/><br/>
Advertising Campaign Strategy  a guide to marketing communication plans 

 - 3rd 
 - Australia  Thomson  2004 
 - 404 
<br/><br/><label>ISBN: </label>324271905 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising Campaign
<br/><br/><label>Dewey Class. No.: </label>659.113  / PAA