Duncan, Tom <br/><br/>
Principles of Advertising & IMC 

 - 2nc 
 - Boston  McGraw Hill  2005 
 - 774 
<br/><br/><label>ISBN: </label>72537744 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand Name Products - Marketing - Management
<br/><br/><label>Dewey Class. No.: </label>658.827  / DUP