Arens, William F. <br/><br/>
Contomporary Advertising 

 - USA  Mc Graw Hill  2004 
 - varies 
<br/><br/><label>ISBN: </label>71214259 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>659.1  / ARC