TY  - BOOK
AU  - Schwartz , Michael  (compiler)
TI  - MKTG 1100  Marketing Management & Implementation: RMIT University
SN  - 9780170177795
U1  - 658.8 
PY  - 2008///
CY  - Australia
PB  - CENGAGE Learning
KW  - Marketing _ Mangement , Marketing Management
ER  -