Boayd, Happer W. <br/><br/>
Marketing Management  a strategic decision - making appraoch 

 - 4th 
 - USA  McGraw Hill  2002 
 - 594 
<br/><br/><label>ISBN: </label>72315237 
<br/><br/><label>Subjects--Topical Terms: </label><br/>marketing --management
<br/><br/><label>Dewey Class. No.: </label>658.8  / MAR