Shimp, Terence A. <br/><br/>
Advertising, Promotion, and supplemental aspects of integrated marketing communications 

 - 6th 
 - Australia  Thomson  2003 
 - 650 
<br/><br/><label>ISBN: </label>30352711 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>659.1  / SHA