Rossiter, John A <br/><br/>
Advertising communications and promotion management 

 - Boston  Irwin/McGraw Hill  1998 
 - 640 
<br/><br/><label>ISBN: </label>71155147 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising, communication in marketing
<br/><br/><label>Dewey Class. No.: </label>659.1  / ROA