TY  - BOOK
AU  - Bhargava, Rohit
TI  - Personality Not Included: why companies lose their authenticity and how great brands get it back
SN  - 9780071545211
U1  - 658.827 
PY  - 2008///
CY  - New York
PB  - McGraw Hill
KW  - Branding (marketing), Authenticity (philosophy)
ER  -