Arens , William F. <br/><br/>
Contemporary Advertising 

 - 10th 
 - USA  McGraw Hill  2006 
 - varies 
<br/><br/><label>ISBN: </label>71115374 
<br/><br/><label>Subjects--Topical Terms: </label><br/>advertising
<br/><br/><label>Dewey Class. No.: </label>659.1  / ARC