Belch, George E. <br/><br/>
Advertising and Promotion  an integrated marketing communications perspective 

 - 6th 
 - Boston  McGraw Hill Irwin  2004 
 - varies 
<br/><br/><label>ISBN: </label>72536764 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising, Sales Promotion, Communication Marketing
<br/><br/><label>Dewey Class. No.: </label>659.1  / BEA