TY  - BOOK
AU  - Quester, Pascale G. ... [et al.]
TI  - Basic Marketing: a managerial perspective
SN  - 007470835x
U1  - 658.800994 
PY  - 2001///
CY  - Beijing
PB  - McGraw Hill
KW  - Marketing - New Zealand, Marketing - Australia
ER  -