Peter J paul and Jr James H, Donnelly    <br/><br/>
A Preface To marketing Management 
J Paul Peter 
 - 5th edition 
 - Boston   RICHARD D.IRWIN  1979 
 - 324 
<br/><br/> Include index 
<br/><br/><label>ISBN: </label>0-256-09445-4 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / PEP