| 000 | 00453nam a2200169Ia 4500 | ||
|---|---|---|---|
| 008 | 231217s9999 xx 000 0 und d | ||
| 020 | _a256136963 | ||
| 041 | _aEnglish | ||
| 082 |
_a659.1 _bBEA |
||
| 100 | _aBelch, Georage E | ||
| 245 | 0 |
_aItroduction to advertising and promotion _bAn integrated marketing communication perspective |
|
| 250 | _a3rd ed | ||
| 260 |
_aBoston _bIrwin _c1995 |
||
| 300 | _a762 | ||
| 650 | _aAdvertisning | ||
| 942 | _cBK | ||
| 999 |
_c13898 _d13898 |
||