| 000 | 00483nam a2200157Ia 4500 | ||
|---|---|---|---|
| 008 | 231217s9999 xx 000 0 und d | ||
| 020 | _a9780071545211 | ||
| 041 | _aEnglish | ||
| 082 |
_a658.827 _bBHP |
||
| 100 | _aBhargava, Rohit | ||
| 245 | 0 |
_aPersonality Not Included _bwhy companies lose their authenticity and how great brands get it back |
|
| 260 |
_aNew York _bMcGraw Hill _c2008 |
||
| 300 | _a300 | ||
| 650 | _aBranding (marketing), Authenticity (philosophy) | ||
| 942 | _cBK | ||
| 999 |
_c26630 _d26630 |
||